Avoid These 10 Mistakes in Small Business
If you are new the world of being a small business owner, you’ve probably spent plenty of time researching what to do to be successful. Have you considered what you should avoid?
Letting Influencers Take Advantage
Social media can be a way for influencers to use false follower numbers to receive a product without providing any promotion. Check for red flags before hiring an influencer.
Using the Same Marketing Methods Forever
The best marketing strategies change often, and you must keep up with them if you want your company to remain successful. Keep on top of new concepts to ensure you remain relevant.
Following the Wrong Career Path
If you aren’t happy with your company, chances are your customers aren’t either. Spend time finding the career path that feels right for you before trying to launch a new brand.
Skipping the Emojis
A few years ago, emojis would have been considered unprofessional. Today, they’re in the social media posts of the world’s largest corporations. Using them shows your followers that you’re a real person behind the screen.
Operating Without a Corporate Veil
A corporate veil (or shield) is essential if you want to protect yourself. Creating an LLC ensures that any legal issues go through your company and not your personal name, which can help to protect your personal assets.
Using Your Personal Phone for Business
Phone calls haven’t gone completely the way of the dinosaur, so having a dedicated business line is essential. Even if you forward calls to your personal phone, a dedicated business line makes your company look more professional.
Providing Bad Customer Service
Customer service is essential for any small business owner. It isn’t just about potential new customers, either. Ensure you provide high-quality service to current (and, if necessary, former) clients as well. After all, word of mouth still goes a long way.
Allowing Your Business To Become Complacent
Just because your company is thriving doesn’t mean it will be that way a year from now. To ensure you stay on top of things, you must provide continuous improvement, whether that’s efficient behind the scenes or creating an even better product or service.
Working From Home All the Time
Yes, telecommuting has a long list of benefits, but it can also leave you feeling lonely and stuck in a rut. Even if you don’t run a storefront, consider renting co-working space from time to time. You might even find some inspiration from your fellow entrepreneurs.
Mishandling Business Struggles
Too many people avoid handling a struggle until it’s too much to take on. Learn about mentorship, self-reflection and avoiding panic before struggling happens to ensure you’re prepared when it does.
By keeping in mind what to avoid, you make it more likely that you’ll be a successful small business owner for years to come.